Tonight is the grand opening of the FTW store in NYC. Instead of following larger surf companies interested in only the Manhattanite fashionistas, Owner Robbert Vaughn of the famed Von Dutch clothing company decided to completely think outside the box. Growing up & surfing the pro circuit in Cali, he thought moving to NYC would never bring him close to the water again. He found waves right here in NYC & decided to make it his home. He was so stoked in fact that the 1st time I saw him out in the water he had the look of a 10 year old zooted up on Jolt Cola. It was a cold kegger day & he was throwing down like a Volcom video. The guy can surf. He brings with him a wealth of knowledge when it comes to the surfing industry as well as a place to base his new clothing line "FTW" and into a community that can be very skeptical of outsiders but that doesn't seem to bother him much. His store will even in fact be different from the other local shops simply because he is not catering to the usual beginner or long board crowd that seeks out boards for their newer level of riding but a more core short board shop which doesn't exist here in NYC. You'd probably find something more like in on the west coast. Hopefully they can add to the local economy and his shop doesn't look like anything we're used to seeing around this area.
If your not doing anything stop by the grand opening party featuring everyones favorite local band "Indiculture" on 116th st. tonight. Starts at around 7pm till whenever.
Also Cheers to Stoked mentoring, if you haven't heard of it, you need to. Read more about it here,
http://newyork.timeout.com/articles/own-this-city/73007/stoked-mentoring-cause-of-the-week
Great Job Steve!
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